List Building - How To Build A List Of Good CustomersOne of the keys to having a good business is to have a list of good contacts. Even if your customers are what make your business successful, it doesn't hurt to build up relationships. If you can make your customers like you, they will stay loyal and buy from you on a regular basis.
When it comes to buying decisions, it's a good idea to consider how much time you spend on your business. If you spend all day at the office or at work, people don't feel you spend enough time there. The same thing goes for when you're shopping for stuff on the internet. People want to know you spend time in that particular area, and they want to spend money there too.
Having a list of good contacts is great because you get to keep track of who you are dealing with. If someone in your circle of friends also has a store that you like, they could bring you into their family of stores so you don't have to find one. In other words, a good relationship with a customer is a great way to keep them around, and not a bad way to get them to return. Don't forget that they already have your business, so you don't need to constantly promote it to try to find new ones.
Don't forget that you don't have to just get anyone. You can actually get someone as a gift, or a birthday present for example. Even the nicest people will not send you a gift or buy something just because you got them on the phone. It's probably not going to happen, but you still can use it to build up your list of good contacts.
Another thing you can do is to give the most wonderful present to someone who could be the best. This is a great way to make them a part of your team and make them feel part of the family. I'm sure you've seen these little gifts sent out in newsletters. They come in pretty every size and shape, and all you have to do is write a little about why they should get it. Once you mention how great it is, they get it.
The one true list of good contacts is what you need to follow up with as well. If you make a phone call, it needs to be positive. It's not enough to offer some kind of gift. You need to make it more than a gift; you need to do it in a way that is very personal.
List building is a fun way to build up your business. You can build up an amazing list, and people will definitely know you when you come around to buy their stuff. There is no better way to use your list for your business success.